Search Engine Marketing or SEM is a form of marketing on the Internet that is used to promote websites by increasing their visibility in search engine result pages (SERPs). SEM covers a spectrum of activities involved in performing SEM (Search Engine Optimization), managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations or individuals.
ASK YOURSELF THESE QUESTIONS:
- Is the traffic to my web site growing?
- Are visitors actually spending time or money on my web site?
- Is my web site effectively promoting my company’s products or services?
- Are visitors to my web site able to find my website and then get to the information they seek or purchase products quickly and easily?
If you don’t know the answer to one or more of the above questions, Rita Robinette can help you get the answers and work closely with you to improve traffic to your web site and search engine rankings for specific keywords or phrases used to find your company’s products or services. DataTECH can also help you learn about and use the advertising opportunities offered by search engines. Our services include the following:
- Website Review: Written analysis of site architecture, content, and linking.
- Keyword Research: Cross-reference of several keywords using keyword analysis tools.
- Competitive Analysis: Comparative analysis of your website features and content versus those of the competitor websites currently ranking high for your keyword/s.
- SEO Methodology: Descriptions of the methods, techniques, tools and strategies to be used for acquiring top positions.
